Privacy Policy

This policy explains how Advergent Limited collects, uses and protects personal data. It applies to this website, to creator applications, and to the products, sales pages and checkouts in our portfolio.

1. Who we are

Advergent Limited (“Advergent”, “we”, “us”) is a company registered in Hong Kong. We handle personal data in line with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong and, where they apply to you, the EU General Data Protection Regulation, the UK GDPR and US state privacy laws. For those laws, Advergent is the controller of the personal data described here.

2. Information we collect

Information you give us. Your name, email address, phone number, billing details, messages, and anything you submit in surveys or course activities. If you apply to publish with us, we also collect the details in your application, such as your work, your subject and your proof of results.

Purchase information. What you bought, when, the price paid, refund history and payment status. Card numbers are collected and stored by our payment processors. We do not store full card numbers.

Learning information. Your account details, lessons started and completed, and your activity in community areas.

Technical information. IP address, device and browser type, pages viewed, referring links, and the ad or campaign that brought you to a sales page.

Information from partners. Reports from advertising platforms, payment providers and fraud-prevention services.

3. How we use information

• To review creator applications and reply to them.
• To deliver the products you buy and give you access to them.
• To process payments and refunds, and to prevent fraud and chargebacks.
• To answer questions and provide student support.
• To measure which advertising and lessons work, and improve them.
• To send service messages and, where permitted, marketing.
• To meet legal, tax, accounting and regulatory obligations.

4. Advertising and measurement

We scale our products with paid advertising. Our sales pages and checkouts may use cookies, pixels, tags and server-side conversion tools from advertising platforms such as Meta, Google and TikTok. These tools help us measure results, limit how often you see an ad and reach people who may be interested in our products. Some of them send hashed identifiers, such as a hashed email address, to the platform.

Where the law requires consent, we ask for it before these tools run. You can also control ad personalization in your settings on each platform and in your browser.

This corporate website does not use advertising pixels or analytics cookies.

5. Legal bases

If the GDPR or UK GDPR applies to you, we rely on the following legal bases: performing our contract with you, our legitimate interests in running and improving our business, your consent, and compliance with legal obligations.

6. Direct marketing

We use your name and contact details to tell you about our education products only with your consent, or where the law otherwise allows it. You can withdraw that consent at any time, free of charge, through the unsubscribe link in any marketing email or by writing to us.

7. Sharing and service providers

We share personal data with the following parties, and only as needed for the purposes above:

• Hosting, course-delivery, email and customer-support providers.
• Payment processors, banks and fraud-prevention services.
• Advertising and analytics platforms.
• Professional advisers such as lawyers and accountants.
• Courts, regulators and law-enforcement bodies, where required.
• A buyer or successor, if our business is reorganized or sold.

We do not sell personal data for money.

8. International transfers

We operate from Hong Kong and use providers located in other places, including the United States and the European Union. Your data may be stored or processed outside the place where you live. Where the law requires it, we use contractual safeguards such as standard contractual clauses.

9. How long we keep information

We keep personal data only as long as needed for the purposes above. Purchase and accounting records are kept for the period required by tax and company law. Messages you send us are kept only as long as needed to handle them and keep a record of the conversation.

10. Security

We use access controls, encryption in transit and reputable infrastructure providers to protect personal data. No system is perfectly secure. If you suspect a problem with your account, tell us straight away.

11. Your rights

Under Hong Kong law you can ask for access to the personal data we hold about you and ask us to correct it. We may charge a reasonable fee for access requests, as the Ordinance allows.

Depending on where you live, you may also have the right to delete your data, restrict or object to its use, receive a portable copy, opt out of targeted advertising, and complain to a regulator. In Hong Kong the regulator is the Office of the Privacy Commissioner for Personal Data.

We respond to rights requests within the time the applicable law requires. We will not treat you differently for using these rights.

12. Children

Our products are for adults. We do not knowingly collect personal data from anyone under 18.

13. Links to other sites

Our pages may link to sites run by others. Their privacy practices are their own.

14. Changes to this policy

We will post any changes on this page and update the effective date. If a change is significant, we will give you clear notice.

15. Privacy requests

Send requests about your personal data to our Data Privacy Officer. For anything about a product you bought, use the support address on your receipt.